Thriving in Tough Times

How a Sustainability Leader Can Help Your Organization

Madison, NJ (December 17, 2008) -- Healthy organizations always look for ways to reduce costs, appeal to customers and employees, and ensure their long-term viability. The current trend toward sustainability supports all these business objectives.

“How a Sustainability Leader Can Help Your Organization Thrive in These Tough Times” is a highly interactive event for the business community on the afternoon of January 8, 2009.

Hudson Gain Corporation and the Institute for Sustainable Enterprise at Fairleigh Dickinson University present this free event.

Outstanding leaders in corporate sustainability will discuss the bottom-line business impact that a sustainability leader can have during tough economic times. The panel will share what they have learned about structuring corporate sustainability efforts, criteria for selecting a chief sustainability officer, as well as the trade-offs between internal appointments and external hiring of sustainability leaders.

The expert panel includes Dawn Rittenhouse, director of sustainability development for DuPont, who was nominated by her peers in the CSO Study as one of the top sustainability professionals. She will be joined by Michael Deane, vice president and chief sustainability officer of Turner Construction, Paul King, vice president and sustainability executive of Bovis Lend Lease, and Maureen Adams, Regional Vice President of National Casino Marketing and Sales for Harrah’s Entertainment’s Atlantic City Operations. Rounding out the panel are William Lashbrook, senior vice president, PNC Real Estate Finance, PNC, and Andrew Van Der Laan, publishing operations project group at Random House. The moderator will be Jeana Wirtenberg, lead editor of “The Sustainable Enterprise Fieldbook.”

Roger Thorne, Managing Partner of Hudson Gain, will present an overview of the recent study, “Going Green? Don’t Hire a Sustainability Chief Until You Read This Study!” The study focuses on the role of the chief sustainability officer in a corporation. It reviews the role of the head of sustainability in organizations and includes research on more than 1200 companies and interviews more than 60 sustainability executives.

Participants will engage with panel members, authors of the study and faculty from the Institute for Sustainable Enterprise in table discussions covering such topics as what challenges does a Chief Sustainability Officer (CSO) face in this economy? How can a CSO help you thrive in these tough times? Is this a good time to hire or appoint a CSO? Should you promote a CSO from within or recruit from the outside? What are the roles, requirements and criteria? How does the tough economy impact on how you structure and lead in sustainability? If sustainability is “everyone’s job,” is there a need for a staff?

This event begins at 3 p.m. with networking and light refreshments. Presentations, panel and interactive table discussion will be held from 3:30-5:30 p.m. Participants are invited to linger for further networking and refreshments.

It will be held in Lenfell Hall, Hennessy Hall (The Mansion) of FDU’s College at Florham, 185 Madison Avenue, Madison, NJ. Directions at

To register for this free event online, go to (Click "SPECIAL EVENT") or call 973-443-8577 or e-mail your RSVP to  

About Hudson Gain Corporation

Incorporated in New York in 2003 to deliver talent acquisition and talent development services, Hudson Gain Corporation is a boutique leadership solutions firm serving the needs of client companies throughout the world. Hudson Gain works with client organizations to acquire leadership talent, accelerate the development of management and leadership skills among high potential managers and leaders, and provide guidance, support and solutions for companies in transition. Our service offerings include executive search, on-boarding, executive assessment, recruitment process design, leadership development, talent management, sales effectiveness, management and communications skills training, organizational design, employee engagement for leaders, human capital aspects of merger integration, and change management for sustainability.

About the Institute for Sustainable Enterprise

The Institute for Sustainable Enterprise (ISE), at Fairleigh Dickinson University, was founded in the AACSB-accredited Silberman College of Business in 2005.  ISE focuses on bringing people together to learn how to make their organizations and the world more environmentally, socially, and economically sustainable.  By sustainable we mean being able to generate and regenerate the natural, social, human, manufactured, and financial capital for both short and long-term prosperity.  ISE is committed to helping leaders and managers develop new roles and competencies for themselves that will contribute to creating sustainable enterprises in the 21st century.  We are especially good at systems thinking; learning from doing, building bridges between sectors (corporate, government, non-government, education, academic), and creating an atmosphere that fosters thoughtful reflection and collaboration.

Background on Panel Members

Maureen Adams is the Regional Vice President of National Casino Marketing and Sales for Harrah’s Entertainment’s Atlantic City Operations.  Maureen has held a variety of roles within the Harrah’s organization over the past twelve years.  In her various roles, one thing has always remained constant; her intense focus on keeping the property revenue streams out of the red and well into the black.  However, her most recent project has her seeing nothing but GREEN.  In June of 2006, Maureen volunteered to chair a “Go Green” effort in Atlantic City.  Since that time, teams have been put together at each of HET’s four Atlantic City properties, brainstorming sessions have occurred, and implementation plans are well underway to assure that our properties in Atlantic City do their part in preserving our environment.  The teams are also exploring ways to provide our 15,000 Atlantic City team members opportunities to participate at work and at home.  Their emphasis is on Reducing, Reusing and Recycling.

Adams was awarded a General Management Certificate from Harvard University, M.B.A. from Rutgers University, and a B.A. in Accounting from the Richard Stockton College of New Jersey.

Michael Deane is Vice President and Chief Sustainability Officer at Turner Construction Company and a LEED Accredited Professional. His responsibilities at Turner include developing and implementing sustainable policy and training, green project setup, operational oversight, sales and acting as liaison to the US Green Building Council.
Michael has over 20 years of construction project management experience.  He has managed a wide range of projects in both the public and private sectors with both for-profit and non-profit institutions. Michael has an MS in Historic Preservation from Columbia University and has considerable experience in the renovation of landmarked structures.  His experience also includes K-12 schools, libraries, various cultural institutions and hospitality.  
Michael is a founding Board Member of the New York Chapter of the US Green Building Council, and served as Board Chair from November 2003 until January 2006. In December 2005, Michael was elected to the USGBC National Board of Directors.  He continues to serve as an advisor to the New York Chapter.
Since 2000 Turner Construction has completed over 75 LEED certified projects, has over 120 LEED Registered projects underway and has over 500 LEED Accredited Professionals on staff.  
Paul King is the Vice President and Sustainability Executive for Bovis Lend Lease, covering 21 offices in the Americas. With over 25 year’s experience, Mr. King’s responsibilities have included leading the charge in measuring and reporting Bovis Lend Lease’s performance relevant indicators that evaluate their sustainability impacts.

Bovis Lend Lease has approximately 80 LEED projects completed or under construction with a value of $7 billion.  Their U.S. operation now includes 280 LEED accredited professionals and they have been ranked as the #3 Green Contractor by Engineering News Record magazine.

King’s primary focus is on putting systems and structures in place that allow the company’s technical and project employees to deliver best-in-class high performance buildings in North and South America.    

Most recently, he headed Bovis Lend Lease’s global knowledge sharing program, ikonnect, from conception up through 15,000 successful knowledge sharing interactions across the business.  Prior to that, Paul worked in e-business and procurement groups.  His primary background consists of over 15 years of cost planning and estimating.  He has been employed with Bovis Lend Lease for 13 years.

King received his MBA from the University of California, Berkeley and the Columbia Graduate School of Business, a Graduate Professional Certificate in Construction and A/E Practice from the University of California, and a BS in Applied Science & Technology from Thomas Edison State College of New Jersey.  He is also actively involved in USGBC LEED accreditation training within the firm and is LEED Accredited and holds Green Advantage commercial environmental certification.

William G. Lashbrook III began his banking career at The Bank of New York in 1973. He held various positions in Corporate Lending. He was first exposed to Commercial Real Estate Lending in 1984. He was responsible for merging the Bank of New York’s Real Estate lending teams with Irving Trust following BONY’s acquisition of that Bank in 1989 and ran the National Lending Group until 1993. He then joined MidLantic Bank as Real Estate Credit Officer, a position he retained following PNC’s acquisition of that bank in 1996. Moving to the production side in 1998, Bill started a Residential Lending Group that focused on national homebuilders and also multifamily lending, a property type that had been surprisingly out of favor at PNC prior to that time.

In 1999, Bill started a new position in Portfolio and Business Risk Management within PNC’s Real Estate Group. The goal was to operate the real estate lending business as a business, not just as a portfolio of loans, which required the development of new tools and systems for risk/return analysis, profitability reporting and interfacing with bank regulators and oversight groups. He was involved in PNC’s strategic real estate diversification efforts, which now include Midland Loan Services, one of the largest commercial mortgage servicers, a conduit operation, a Section 42 Tax Credit operation and an agency finance unit.

In mid 2005, Bill moved back to the product side of the business taking over responsibility for PNC’s Regional Real Estate lending activities in New Jersey.

Bill graduated with a BA in Political Science and Economics from Duke University in 1973, and received a MBA from Seton Hall in 1976. He is a Board Member of the New Jersey Chapter of the US Green Building Council. He is on the Board of Directors of the National MultiHousing Council and a member of the Urban Land Institute where he currently chairs that organization’s Urban Development Mixed Use Gold Council. He has been a ULI Advisory Panel member for projects in Washington, D.C. and Detroit and is also a past member of ULI’s Program Committee. He was a member of Township of Hampton, PA, Planning Board for six years, chairing it for the last four years.

Dawn Rittenhouse is Director, Sustainable Development for the DuPont Company.

Dawn joined DuPont in 1980 and has held positions in Technical Service, Sales, Marketing, and Product Management within the Packaging and Industrial Polymers business and Crop Protection businesses.   In late 1997, she began working in the corporate organization to assist DuPont businesses in integrating sustainability strategies into their strategy and business management processes.  She leads DuPont’s efforts at the World Business Council for Sustainable Development  (WBCSD) and the United Nations Global Compact.   She also manages the corporate recognition program for Sustainable Growth Excellence.  In 2007 she picked up responsibility for DuPont’s efforts on climate change.

In 2001 and 2002 Dawn served as co-chair of the Global Environmental Management Initiative (GEMI) working group that developed the SD Planner.   She has also co-chaired the WBCSD working groups on Energy and Climate, Innovation and Technology and Sustainability through the Market.  

She currently sits on the Board of Erthnxt and the Education Committee of the Delaware Nature Society.  Dawn is a graduate of Duke University.

Andrew Van Der Laan is a Director at Random House, where he leads sustainability efforts as the Deputy Chairman of RH US's employee Green Committee and project manager for the Environmental Paper Initiative.  He is also RH US's representative for the EPA Climate Leaders program, as well as the Bertelsmann BeGreen team, the group tasked by the Bertelsmann Executive Board with developing a corporate climate change strategy.  Andrew participates in several industry and trade association working groups, most notably as the chairman of the Book Industry Environmental Council.  He is on the Board of Directors of

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