The Conference/The Party partners with FDU

Event Focuses on Economic Impact in Metro NY/NJ

Jersey City, NJ (Friday, October 18, 2013) - The Conference/The Party, a business conference  geared toward helping area businesses position themselves to leverage Super Bowl XLVIII, has named Fairleigh Dickinson University (FDU) as their education partner for the event, which will be held on October 22 at Maritime Parc in Jersey City, NJ.

“We are proud to have Fairleigh Dickinson University (FDU) as our education partner for The Conference!” said  Radia Funna, founder of the brand positioning firm Build n Blaze, creator of The Conference/The Party and member of both the Bergen and Hudson Counties’ Super Bowl Huddle Zone Committees. FDU will be represented at the conference by guest speakers, and students are serving as onsite ambassadors helping with various parts of the program. 

“FDU’s dedication to providing students with the multi-disciplinary, intercultural, and ethical understandings necessary to participate, lead, and prosper in the global marketplace of ideas, commerce and culture made them the natural choice to partner with for this inaugural and unprecedented conference. FDU also has a deep-rooted connection with the NFL that began with an innovative degree-completion program for players and has led to numerous links between them and the New York Giants.” 

The event will convene leaders from New Jersey and New York City metro area businesses, government, community groups, tourism, education and civic organizations.  All will be looking to capitalize on the influx of over 230,000 spectators for Super Bowl XLVIII.  

“There is no doubt that the Super Bowl will have a significant impact on the region, enhancing its position as a global destination,” said Wayne Hasenbalg, president & chief executive officer, New Jersey Sports and Exposition Authority (NJSEA).

The NJSEA is serving as the lead state government agency, working with the NY/NJ Super Bowl Host Committee, to coordinate the State of New Jersey’s role in planning and fulfilling its responsibilities for activities associated with the Super Bowl.

According to Funna, the event brings businesses, regional leaders and resources together to provide the information, education and tools that the region and businesses can immediately use to help position themselves to gain maximum exposure and profit during Super Bowl week. It will also provide opportunities for attendees to network and engage in broader discussions on how hosting an event like the Super Bowl can impact the region, enhance its position as a global destination and translate into doing business beyond its borders. 

Soledad O’Brien, award-winning journalist, founder of the Soledad O'Brien and Brad Raymond Starfish Foundation and a keynote speaker at The Conference noted, “The Super Bowl can be leveraged by businesses to examine how we are impacting our communities.  As one of the speakers, I hope to share with them the incredible potential it holds to expand their reach with young people who are looking for opportunities to be educated and join the workforce.”

The Soledad O'Brien and Brad Raymond Starfish Foundation provides young women with a bridge between obstacles and opportunity, by giving them the resources to overcome barriers and reach their highest potential.

In addition to Hasenbalg and O’Brien, additional noteworthy speakers include: Jim McGreevey, former New Jersey Governor and executive director, Jersey City Employment and Training Commission; Tracye McDaniel, president and chief executive officer of Choose New Jersey; Dr. Michael Cooper, Dean, College of Business and Public Management, Kean University; and Dr. Eugene Laney Jr., Head of International Trade Affairs, DHL Express USA.

Speakers from FDU include Thomas Swanzey, associate dean of FDU’s Petrocelli College of Continuing Studies, and Erick Lorenzana, a faculty member in FDU’s International School of Hospitality & Tourism Management. 

The event will close with a special reception and networking event hosted by DiMatteo Vineyards and Winery, and a toast with their HOPE Wine. A portion of the proceeds from the sale of all HOPE wine goes to the Shirley Mae Breast Cancer Foundation. “Until there is a cure, we toast to HOPE!” said Angela DellaPeruta of DiMatteo Vineyards and Winery.

Attendees to The Conference will be invited to attend The Party - a networking forum and pep rally - taking place just before the big event on Friday, January 24, 2014.

For more information or to register for the event, visit

For Immediate Release

FDU Office of Public Relations

   (Metropolitan Campus Office)
Dickinson Hall, Room 3365, H-DH3-13, Teaneck, NJ 07666

Dina Schipper,
Director of Public Relations
Fax: 201-692-7019

Kenna Caprio,
Communications Writer
Fax: 201-692-7019

Helen Grill,
Senior General Clerk
Fax: 201-692-7019

FDU Office of Public Relations

   (College at Florham Office)
Public Relations Building, M-PR1-01, Madison, NJ 08450

Scott Giglio,
Assistant Director of Public Relations
Fax: 973-443-8671

Daniel Landau,
Public Relations Assistant
Fax: 973-443-8671