The Playmaker’s Standard: A CCI Briefing
The Essential System for Managing Competition, Reputation, Brand and Buzz
Madison, NJ – No matter if you’re a play-to-win competitor or a win-win collaborator, in business, politics, or media, the Playmaker’s Standard, introduced in Alan Kelly’s new book, The Elements of Influence, is an essential tool to gain and retain completive advantage. According to Kelly, “You run plays. Plays are run on you.”
On Tuesday, April 10 at 6 PM, Lenfell Hall, The Mansion, College at Florham, Fairleigh Dickinson University (FDU), Madison, the Corporate Communication Institute (CCI) will hold an Executive Briefing at which visionary strategist Alan Kelly will describe the Playmaker’s Standard, a code-cracking lexicon and prediction system of twenty-five irreducibly simple plays. From the subtle Ping to the outrageous Peacock, these are the moves that cross a marketing chasm, build a brand and buzz, defend a reputation, outwit a rival and seed word-of-mouth. Attend this CCI event and learn to play by using the standard by which CEOs and politicos, marketers and salespeople, PR and public affairs executives. Kelly’s book, The Elements of Influence, will also be available for purchase.
The program is open to the public. Fees are: CCI Members $20, Non-members $45, Non-profits $40. An hors d’oeuvres reception will precede the program. Register by calling 973-443-8709 or download the program registration and fax it to CCI at 973-443-8815.
The Corporate Communication Institute (CCI) at Fairleigh Dickinson University provides vital information on the best practices and theory of the profession to practicing professionals, scholars, and university students, as well as corporate practitioners, policy makers and the general public through its research, professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.