The Impact of the New Media on the Presidential Campaign

Madison, NJ (August 27, 2008) — Fairleigh Dickinson University’s series  “Politics on the PublicMind” for Fall 2008 will focus on media coverage of the 2008 presidential election. 

The first panel discussion, “The Impact of the New Media on the Presidential Campaign,” will be held on Friday, September 26 and includes a question-and-answer period with the audience. It features four influential members of the new media.

Justine Lam is the director of online marketing for She has long expertise in using social media marketing and interactive media strategies in the world of politics.  Lam is a pioneer in the world of new media ad web politicking. She was named a “Rising Star” by Politics Magazine. Fortune Magazine deemed her a “fundraising dynamo.” Lam was the eCampaign Director of the Ron Paul 2008 Presidential Campaign. She managed the development of the campaign website and the campaign’s strategy in using social networking platforms.

Juan Melli is the associate editor at Melli founded the New Jersey-based political blog in 2005 and has since served as publisher and managing editor.  He is completing a Ph.D. in Mechanical Engineering at Princeton University. 

Eric Sedler is with, a new media political blog. 

Scott Shields started his blogging career in early 2003, contributing to the grassroots group blog Dean Nation. He created his own site,, where he covered the 2004 presidential race. Shields was the director of internet operations for the Menendez for Senate campaign and used cutting-edge technology platforms like Facebook, YouTube, and Scoop. Politics NJ named him one of the year’s top political operatives. He is a consultant to White Horse Strategies.

The series is sponsored by PublicMind, the university’s research and polling institute, and the University Library.  The September 26 event, beginning at 9:30 a.m. and concluding at 11 a.m., will be held in the Orangérie of FDU’s College at Florham Library, 285 Madison Avenue, Madison, NJ. 

It is free and open to the public, but seating is limited, so advance reservations are necessary.  To reserve your place, contact or call 973 443 8530 on or before September 19.

For Immediate Release

Fairleigh Dickinson University

Office of Public Relations

Metropolitan Campus

Fairleigh Dickinson University

1000 River Road

Teaneck, NJ 07666

Gretchen Johnson

201 692 7032


Office of Public Relations

College at Florham

Fairleigh Dickinson University

285 Madison Avenue

Madison, NJ 07940

Scott Giglio

973 443 8756

Lillian Lukac

973 443 8661