Business Plan Development Offered by MBA Teams at Rothman Institute

Teaneck, NJ (August 5, 2008) – The Rothman Institute of Entrepreneurial Studies is again offering a business plan development service to New Jersey businesses and non-profits. The business plans are developed by teams of advanced Master's in Business Administration (MBA)candidates under the close supervision and monitoring of seasoned business-planning experts.


In order to participate, businesses must be one of the following: an entrepreneurial start-up venture seeking a sustainable business strategy; an existing entrepreneurial venture in the throes of early-stage expansion; a mature company seeking to reinvent its business by offering new products/services, entering new markets or restructuring; a non-profit wishing to increase outreach by revisiting strategies.

Under this program, 160 business plans have been developed for New Jersey venturing companies including 17 non-profits. Recently, business plans were developed for a manufacturer and marketer of organic skin-care products, a new-concepts microbrewery, a non-profit user of ‘green’ (low environmental impact) nature trail building equipment, a rapidly growing magazine and an importer/marketer of Ecuadorian plantain chips.

 Interested ventures should anticipate spending considerable time working with their MBA team as an extension of their company’s own management team. The application and screening process is free. When a company is chosen for the program, there is a $250 fee for the semester-long consultation to offset research and printing costs.

The first step in the process is contacting either Professor Steven Fulda or Professor George Maddaloni at the Rothman Institute of Entrepreneurship, FDU, at 973.443.8842


For Immediate Release

Metropolitan Campus

Fairleigh Dickinson University

1000 River Road

Teaneck, NJ 07666

Gretchen Johnson

201 692 7032


Office of Public Relations

College at Florham

Fairleigh Dickinson University

285 Madison Avenue

Madison, NJ 07940

Scott Giglio

973 443 8756

Lillian Lukac

973 443 8661