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For Immediate Release:
College at Florham 1 of 2

Gretchen Johnson

Office of Public Relations
Fairleigh Dickinson University
1000 River Road
Mailstop H-DH3-15
Teaneck, NJ 07666
(201) 692-7032

285 Madison Avenue
Mailstop M-MS0-01
Madison, NJ 07940
(973) 443-8661

New Jersey Female Entrepreneur Lecture

Diahann Lassus Lecture Open to Public

Business Competition Awards to be Presented

Madison, NJ (January 14, 2004) — Diahann W. Lassus, president and co-founder of Lassus Wherley & Associates, P.C., a wealth management firm with offices in New Jersey and Florida, will be the keynote speaker on Friday, February 6, 2004, at the inaugural New Jersey Female Entrepreneur Lecture. Her topic is “Focusing on the Future: Growing Your Company in a Competitive Environment.”

Fairleigh Dickinson University’s Rothman Institute for Entrepreneurial Studies is sponsoring the lecture along with co-sponsor FirstEnergy Foundation and The Daily Record. It is free and open to the public and includes the presentation of the “Business Idea Competition Awards” to New Jersey high schools students with the best and brightest business ideas.

The evening begins at 6 p.m. in Lenfell Hall, The Mansion, on FDU’s College at Florham campus in Madison, NJ. After a reception, the awards will be presented and, at 7:15 p.m., the lecture begins. It will be followed by a question-and-answer period with the audience.

Diahann Lassus, CFP and CPA, was named one of Worth Magazine’s Top Financial Advisors for an unprecedented five times –most recently in January, 2004. NJBIZ Magazine has named Lassus on their “Top Women in Business” list as well as “Twenty-Six Intriguing Women of New Jersey Business.”

Her expertise is recognized at all levels of government. President Bill Clinton appointed Lassus to the Retirement Savings Summit in Washington, D.C. In 1996, New Jersey Governor Christine Todd Whitman tapped her for the New Sources of Capital Board, and in 2000, New Jersey Speaker of the Assembly Jack Collins appointed Lassus to the Assembly Business Task Force. She was a delegate to the White House Conference on Small Business, for which she chaired the New Jersey Capital Formation Committee.

For more than 30 years, Lassus has been focused on finance —holding positions at Blue Cross-Blue Shield, Western Electric, and AT&T in areas that include assessment, analysis, as well as serving as AT&T’s Field Operations Manager for the Special Project Olympic Operations in Los Angeles, creating in eight months the largest temporary telecommunications network in existence. In 1985, she formed her own company.

Her lecture at Fairleigh Dickinson is presented by the Rothman Institute’s Female Entrepreneurs’ Alliance, which provides a venue where female entrepreneurs can network—providing business support, workshops and mentoring to one another.

The 2004 New Jersey Business Idea Competition was open to all high school students in New Jersey. The new program recognizes the bright, commercially feasible ideas of young people. The winners will be announced and honored on this evening. The competition was sponsored by the Edison Venture Fund, Wachovia and the Discover Business Teen Camp at FDU.

For further information, call 973 443 8842.

Lassus Photo Link

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This release authored with FDU Pagetoaster.