Food-Preneur™ Teaches Budding Food Entrepreneurs The Recipe for Success

Madison, NJ (April 10, 2009) - Entrepreneurs can learn what it takes to successfully market their food-related business ideas at FoodPreneur™ Boot Camp, a seminar designed for budding food entrepreneurs and others who want to improve their skills. Participation in the boot camp, which will be held in The Rutherford Room of the Ferguson Recreation Center at FDU’s College at Florham, results in market-ready food businesses and products by the end of the series.

FoodPreneur™ Boot Camp features two days of intense study on consecutive Saturdays, May 9 and 16, from 9 a.m.-3 p.m. Food experts, who actually market, sell and develop specialty food products, teach each module of the series. Participants learn experientially through classroom interaction and are provided with tools, resources and information to learn the food business and develop plans to create sales, manage growth and create or refine a product.

Domenick Celentano and Esther Luongo Psarakis will lead the session. 

Celentano is president of Celentano & Company. His firm works with entrepreneurs on concept development, business planning, business finance, strategic planning, conflict resolution, succession planning, encompassing all of the elements for a sustainable food business. He is also co-founder of The FoodPreneur™ LLC, an organization providing entrepreneurial mentoring as well as professional educational forums tailored to the specialty food industry.

Esther Luongo Psarakis is a managing partner of Demeter’s Pantry and the founder of the Taste of Crete, which she started in November 2004. Taste of Crete is now their leading brand, which was born out of Ms. Psarakis’ personal passion for the people, culture, history and foods of Greece. Demeter’s Pantry’s mission is to bring the finest regional, artisan and organic products from Greece and create inspired products based on family recipes. In March 2007, Demeter’s Pantry was a finalist in the Make Mine a Million Competition for Women Entrepreneurs and was the 2007 Economic Vitality Winner for the Somerset Business Partnership. Psarakis was the 2005 Success Award winner for the Small Business Development Center for Somerset-Hunterdon Counties. She is also co-founder of The FoodPreneur ™

The cost for the two-day session is $150. Fairleigh Dickinson’s College at Florham is located at 285 Madison Avenue, Madison, N.J. 07940. For more information or to register, please call Kim Denison at 973-443-8880.

For Immediate Release

Rothman Institute

Office of Public Relations

Metropolitan Campus

Fairleigh Dickinson University

1000 River Road

Teaneck, NJ 07666

Gretchen Johnson

201 692 7032


Office of Public Relations

College at Florham

Fairleigh Dickinson University

285 Madison Avenue

Madison, NJ 07940

Scott Giglio

973 443 8756


Lillian Lukac

973 443 8661