Food-Preneur™ Teaches Entrepreneurs How to Get their Specialty Food Venture Off the Ground

Madison, NJ (September 16, 2008)—Entrepreneurs can come learn what it takes to make their unique food idea into a commercial success at the introductory session of a new program called Food-Preneur™ Boot Camp. The opening session, which is co-sponsored by the Women’s Business Center of the New Jersey Association of Women Business Owners and Fairleigh Dickinson University’s Rothman Institute of Entrepreneurial Studies, will take place on October 16, 2008 from 8 a.m.-11 a.m. at the Rothman Forum at FDU’s College at Florham.

Food-Preneur™ Boot Camp is a series of workshops tailored to new or early stage entrepreneurs wanting to improve their skills as well as budding entrepreneurs who have a great specialty food idea but are unsure of the next steps. Each module of the series is taught by food business experts who actually market, sell and develop specialty foods products. Participants learn experientially through classroom interaction and are provided with tools, resources and information to learn the food business and develop plans to create sales, manage growth and create or refine a product. Boot Camp participation results in market-ready food businesses and products by the end of the series.

Domenick Celentano and Esther Luong Psarakis will run the session. 

Celentano is President of Celentano & Company. His firm works with entrepreneurs on concept development, business planning, business finance, strategic planning, conflict resolution, succession planning, encompassing all of the elements for a sustainable food business. He is also co-founder of The FoodPreneur™ LLC, an organization providing entrepreneurial mentoring as well as professional educational forums tailored to the specialty food industry.

Esther Luongo Psarakis a Managing Partner of Demeter’s Pantry and the founder of the Taste of Crete, which she started in November 2004. Taste of Crete is now their leading brand, which was born out of Ms. Psarakis’s personal passion for the people, culture, history and foods of Greece. Demeter’s Pantry’s mission is to bring the finest regional, artisan and organic products from Greece and create inspired products based on family recipes. In March 2007, Demeter’s Pantry was a finalist in the Make Mine a Million Competition for Women Entrepreneurs and was the 2007 Economic Vitality Winner for the Somerset Business Partnership. Psarakis was the 2005 Success Award winner for the Small Business Development Center for Somerset-Hunterdon Counties. She is also co-founder of The FoodPreneur ™

The presentation will discuss the ingredients needed to be a successful Food-Preneur, and will provide participants with the opportunity to take the Business Background Assessment to determine your strengths, knowledge and skills. Participants will also examine distribution channel dynamics and the complexities of retail trade channels.

Participants will be introduced to the Food-Preneur business model template designed to clarify their vision and business model, help participants identify and understand what their product is and how to produce, market and sell it. The business model template demonstrates how to manage, how to operate, and determine the capital needed to fund the business successfully. Upon completion of the course, participants can head to the checkout line with a personal “recipe for success, ” a completed Food-Preneur basic business plan model.

The cost of the session is $35. For registration information, please call Kim Dennison at 973.443.8880.

For Immediate Release

Rothman Institute

Office of Public Relations

Metropolitan Campus

Fairleigh Dickinson University

1000 River Road

Teaneck, NJ 07666

Gretchen Johnson

201 692 7032


Office of Public Relations

College at Florham

Fairleigh Dickinson University

285 Madison Avenue

Madison, NJ 07940

Scott Giglio

973 443 8756

Lillian Lukac

973 443 8661