Rothman Institute Offers Free Female Entrepreneurial Seminars

Madison, NJ (January 16, 2009) — The Rothman Institute of Entrepreneurial Studies at Fairleigh Dickinson University will hold a series of Female Entrepreneur Alliance programs starting this month. The seminars provide an opportunity for female entrepreneurs to network and provide mentoring and support to one another.

The program is free and open to the public. Both men and women are invited to attend.

The Female Entrepreneur Alliance aims to provide speakers who can provide insight on general business issues and specifically, female entrepreneurship. Seminars on giving presentations, hiring, and managing the customer experience are planned for this semester:

Marlene Waldock, Founder and President of First Impression Communications, will explain how to prepare, organize, and present your ideas in her seminar “Putting ‘POP’ into Your Presentation” on Thursday, January 29. She will delve into ways to create an action plan for your presentation and “How to speak from your heart, not your notes.”

Linda Trignano of HR Performance Solutions will present “Hire Right!: Recruit & Retain Effectively” on Thursday, February 5. She will explore defining the open job, sourcing candidate, the interview process, and hiring the right person with the right skills.

Vicki Morgan of Russmor Marketing Group will present  “Customer Experience Management: Prevent Churn, Attrition, Turnover, & Defection.” Morgan will discuss customer loyalty and satisfaction, how to show customers they matter to the business, why customers leave, and what customers want and how the business can meet their needs.

All seminars will run from 10 a.m.-1 p.m. in the Rothman Institute Forum. To register, call 973-507-9700 or visit and register under Seminar Schedule.

For Immediate Release

Rothman Institute

Office of Public Relations

Metropolitan Campus

Fairleigh Dickinson University

1000 River Road

Teaneck, NJ 07666

Gretchen Johnson

201 692 7032

Office of Public Relations

College at Florham

Fairleigh Dickinson University

285 Madison Avenue

Madison, NJ 07940

Scott Giglio

973 443 8756

Lillian Lukac

973 443 8661