Rothman Institute Presents 2006 East Coast Student Entrepreneur Program Awards

Madison, NJ (May 5, 2006) — Bertrand Gervais, a student at Binghamton University, was named the 2006 East Coast Entrepreneur at an awards ceremony at Fairleigh Dickinson University’s College at Florham on May 3.

Gervais’ business, The Placefinder, LLC, is an all-in-one website that helps college students find apartments, roommates and sublets. By utilizing “buzz marketing,” including the college TV station showcasing BU Cribs, students have made The Placefinder their choice for finding college housing.

Gervais, who was also the New York state winner, will advance to the Global competition of the Global Student Entrepreneur Awards, held in Chicago. Gervais earned a $1,000 prize for winning the New York state competition and an additional $1,000 for winning the East Coast Competition. At the Global competition, the first place award will be $10,000 with $3,000 prizes awarded for 'Most Innovative' and 'Social Impact.'

Second Place for New York went to Boris Mordkovich, a student at Baruch College. Mordkovich’s business is named MordComm, Inc. D/B/ A AdWatcher. Mordkovich won a prize of $500.

By developing and selling software, helps small-to- mid-size businesses advertise more effectively online via search engines, such as Google and Yahoo. By launching a free resource Web site to help businesses understand online marketing, more than 25,000 visitors per month have been attracted.

Ross Epstein, a student at the University of Delaware and a new jersey resident, was named Delaware’s Student Entrepreneur. Alex Campbell, also of University of Delaware, was the runner-up.

Epstein’s business, RE Computer Consulting, LLC, specializes in small business computer systems. The goal of the company is to make the computer system work for you, not the other way around. By personally testing the technology before setting it up for a client’s location, the installation is assured to be smooth.

Campbell’s business, Smooth Move, is a rapidly growing labor company using college students across the country as a labor base. Because customers experience high-quality yet low-cost service, Smooth Move is rated #1 out of 60 other moving companies in the greater Philadelphia area.

Alexander Federico, a student at Monmouth University, was named New Jersey’s Student Entrepreneur. The team of Anthony Latona and Adam Morris, both students at Stevens Institute of Technology, came in second.

Federico’s business, AJF Vending LLC, is an ice cream truck business. This business was started in 2004 and now sells products to local delicatessens and convenient stores. However, the company remains true to its roots—selling ice cream to children on local streets.

Latona and Morris run Sell Center LLC, a business that helps businesses and individuals sell products, equipment and other items online. The target market is any business with overstock inventory, obsolete equipment or a need to utilize internet technology to promote their items online.

Each state identifies first and second place winners and they are awarded $1,000 and $500 respectively. In addition, the judges decide on an overall winner, and he/she will receive an extra $1,000, bringing the total grand prize to $2,000.

The Rothman Institute of Entrepreneurial Studies at Fairleigh Dickinson University hosted the annual event, presenting first and second place honors for Students in New Jersey, New York, and Delaware.

The East Coast Student Entrepreneur Program is affiliated with the Global Student Entrepreneur Awards competition presented by Mercedes-Benz Financial and produced by Entrepreneurs' Organization (EO).

Students in colleges, universities, technical or career schools who run their own businesses in New York, New Jersey, and Delaware are eligible to compete in this program that recognizes young entrepreneurs. The East Coast Entrepreneur Awards Program is sponsored by Edison Venture Fund, PNC Bank, Bloomberg Radio, and Thelen Reid & Priest LLP.

The mission of the Rothman Institute of Entrepreneurial Studies of Silberman College of Business is to foster and support entrepreneurship and innovation in the academic and business communities. Since 1989, the Institute has fulfilled its mission by offering innovative academic and outreach programs on the local, regional and increasingly, global levels.


Note: For photos from this event, contact James Barrood, Executive Director of the Rothman Institute at or 973-443-8887.

Press contact: Scott Giglio, University Public Relations

973 443 8756

Fairleigh Dickinson University

Scott Giglio

Office of Public Relations
Fairleigh Dickinson University
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Mailstop H-DH3-15
Teaneck, NJ 07666
(201) 692-7032

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(973) 443-8661

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