A penetrating examination of anti-Americanism with practical guidance on what American business can and must do about it
Why does the world hate us?
Madison, NJ –(March 13, 2007 )That’s the deeply unsettling question echoing across America. It’s easy to blame the war in Iraq, U.S. foreign policy in general or President Bush personally. But regardless of what people around the world think about America’s military or America’s politics, the rising tide of ill feelings hurts America’s business – all U.S.-based companies that depend on global partnerships and customers. What’s more, corporate behavior has contributed to other countries’ perceptions of America as a materialistic, narcissistic society.
On Tuesday, March 27 at 6 PM, Lenfell Hall, The Mansion, College at Florham, Fairleigh Dickinson University (FDU), Madison, the Corporate Communication Institute (CCI) at FDU, in association with the Rothman Institute of Entrepreneurial Studies, Silberman College of Business, FDU, will hold an Executive Briefing featuring Dick Martin, retired executive vice president of public relations, employee communications and brand management for AT&T and author.
He will debut his newest work, REBUILDING BRAND AMERICA: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad (AMACOM 23, 2007). Martin challenges business leaders to accept their share of responsibility for re-affirming our nation’s core values and competence. He confronts this critical topic from a marketing perspective, backed by his decades of experience as a corporate public relations and brand management specialist. He also cites hard numbers from international surveys and draws policy recommendations from a consensus across 29 studies of public diplomacy conducted by the Government Accountability Office, the Council on Foreign Relations, the Brookings Institution, the Heritage Foundation, and the Center for the Study of the Presidency, and other distinguished organizations.
At this briefing Martin will shed light on why other countries see us in the worst possible light and offer practical advice and proven strategies for changing people’s minds and hearts. Martin contends, “The idea that America has ‘publics’ outside its own borders, whose needs, interests and expectations it should take into account, may be too novel for some, but it is at the heart of curing anti-Americanism.”
The program is open to the public. Fees are: CCI Members $20, Non-members $45, Non-profits $40. An hors d’oeuvres reception will precede the program. Register by calling 973-443-8709 or download the program registration at http://www.corporatecomm.org/pdf/BrandAmerica.pdf and fax it to CCI at 973-443-8815.
The Corporate Communication Institute (CCI) at Fairleigh Dickinson University provides vital information on the best practices and theory of the profession to practicing professionals, scholars, and university students, as well as corporate practitioners, policy makers and the general public through its research, professional seminars and symposia, traditional publications, electronic and on-line media, briefings and white papers, and traditional university courses.
The Rothman Institute of Entrepreneurial Studies teaches and supports entrepreneurship and innovation in both the academic and business communities.