Graduate Students in Corporate Communication Study in the UK
Madison, NJ (June 5, 2006)—Graduate students recently returned from a two-week seminar on international corporate communication and culture, held at Wroxton College, Fairleigh Dickinson University’s overseas campus in Oxfordshire, England.
The MA in Corporate Communication’s course, “International Corporate Communication and Culture,” offered students the opportunity to study international and global implications of corporate communication in a British setting. Students were able to learn from and interact with speakers drawn from British and European corporations, media outlets, PR and marketing firms, government agencies, and industrial groups.
Seminar sessions included US and European approaches to communication, doing business with the European Union, breaking through culture shock and marketing the arts. A session on branding included a case study on Harp Lager with a site visit to the Hook Norton Brewery.
Wroxton College is situated short distance from Oxford and Stratford-upon-Avon. Students are housed in the ancestral home of Lord North, a fully modernized Jacobean mansion surrounded by lawns, lakes, and woodlands.
For information on graduate work in corporate communication or Wroxton College, visit www.fdu.edu.