Exporting to China: Peril or Smart Business Plan?

A Business Guide to a Challenging Market

Madison, NJ (May 8, 2006) — China, one of the fastest growing economies in the world, has strong attractions for American traders. Yet it can be a difficult country in which to do business. American firms must deal with the changing priorities of the Chinese Government, the lack of transparency in government decision making and dealing with a different culture.

A timely forum, “Exporting to China: Peril or Smart Business Plan?,” can guide business owners past such obstacles— putting them on the path to success in this challenging market. The Forum, on Tuesday, May 23 from 8:30 a.m.-3 p.m., is presented by Fairleigh Dickinson University’s Rothman Institute and the U.S. Commercial Service, U.S. Dept. of Commerce.

Topics range from prospects for the Chinese economy to China's commercial landscape, paths to market entry and available federal resources.

Presentations will include “Managing Risk in an Evolving Business Environment” — including the negotiating of contracts, useful clauses and considerations. “Assessing and Reaching the Chinese Market,” will focus on customs and logistics, getting products to market, as well as securing financing and getting paid.

The lunch panel will discuss the realities of the Chinese market, including common mistakes, successful sales and negotiation strategies. The event concludes with a one-hour open discussion with the presenters.

Presenters for this forum have decades of real-world experience. Xinyue Jasmine Geffner is Regional Head for the Americas for HSBC’s China International Business Development team. She has extensive investment and commercial banking experience and has advised companies in Mainland China and the Americas region on M&A, capital raising, and other financing activities. She has worked with companies to develop cross border businesses in and out of China including Wal-Mart and Home Depot.

Kellie Holloway Jarmon is a Commercial Officer with the US Commercial Service, US Department of Commerce. Following her 2004 departure from the U.S. Embassy in Beijing she was asked to direct a national China outreach and trade promotion campaign for the US Commercial Service. She manages the China Business Information Center for the Commerce Department.

Brian T. Gordon has over 16 years experience in international trade banking and trade finance. Prior to joining HSBC in 2005, he was vice president and sales officer in charge of Sovereign Bank’s structured trade finance offering. In his current role with HSBC, Gordon is responsible for international marketing and business development efforts in Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and Washington D.C.

Rennie Alston’s career began in 1980 at United Customs Inc., providing customs brokerage field services. A licensed customhouse broker, he has provided services as a professional educator on import regulations and documentation, customs entry preparation, customs broker license preparation and export compliance at the World Trade Institute at Pace University for the past 20 years.

Keiko (Kay) Ikawa, Managing Director of Asia Pacific Sales for Continental Airlines, has sales and marketing responsibility for Continental’s daily Tokyo, Hong Kong and Beijing flights. Through her extensive knowledge of the airline industry and involvement with many Asian-based organizations, Kay has been instrumental in Continental's successful launch of Newark – Tokyo, Houston - Tokyo and Newark – Hong Kong nonstop flights.

Irene Chiu, Business Transactions Practice, focuses on representing public and private companies in mergers and acquisitions. She has experience with clients doing business in China and Hong Kong, including joint ventures, wholly foreign-owned entities, manufacturing, licensing, distribution and supply arrangements.

Sponsors for this forum are the U.S. Commercial Service, the trade promotion arm of the U.S. Department of Commerce; Continental Airlines, the world's sixth-largest airline; Morgan Lewis, consistently ranked among the world’s leading law firms; The HSBC Group, one of the world’s largest banking and financial service organizations; Fairleigh Dickinson University’s Rothman Institute of Entrepreneurial Studies, supporting entrepreneurship and innovation since 1989; and FDU’s Silberman College of Business, a leading provider of high-quality, innovative business education.

The “Exporting to China Forum” will be held in The Mansion, Fairleigh Dickinson University’s College at Florham Campus in Madison, NJ. To register, call 973 443 8842 or visit www.fdu.edu/rothman. The cost of attending the forum (registering before May 16) is $75 per person for nonprofits, $95 for general admission. At the door, the fee is $125 per person.

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Gretchen Johnson

Office of Public Relations
Fairleigh Dickinson University
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(201) 692-7032

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(973) 443-8661

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