Open Innovation Conference

A New Logic of Innovation: Get Answers on How Transform Your Organization

Madison, NJ (August 22, 2006) — Renowned author/consultant Henry Chesbrough will offer a wealth of insight on how organizations can transform themselves at the “Open Innovation Conference” on Wednesday, September 27 at Fairleigh Dickinson University’s campus in Madison, NJ.

Chesbrough, the author of the groundbreaking book “Open Innovation: The New Imperative for Creating and Profiting from Technology” and executive director of the Center for Open Innovation at UC Berkeley, will give a presentation from 8–11 a.m.

“Open Innovation” was named the best book on innovation in 2003 on NPR’s All Things Considered as well as being named “Best Business Book of 2003” by Strategy & Business magazine. It discusses a new design for organizing and managing R&D where companies access external and internal technologies, then take them to market through internal and external paths. What we need, says Chesbrough, is “…a new logic of innovation.”

Chesbrough, the author of more than 20 case studies on companies in the IT and life sciences sectors, will publish a new book, “Open Business Models: How to Thrive in the New Innovative Landscape,” in December.

An interactive panel, featuring innovation leaders from Novartis, P&G, PRTM and AT&T, will follow. The panel will focus on how their organizations have managed innovation, talk about trends and the outlook for innovation in a variety of industries. Panelists are Lynn Dolan, new products and portfolio strategy, Novartis Pharmaceuticals; Mark Thut, product innovation practice, PRTM; Jeff Weedman, external business development, Proctor & Gamble; and Joseph B. Weinman,Jr., strategy and emerging services, AT&T.

The presentation by Henry Chesbrough begins at 8 a.m. after the 7 a.m. breakfast. The interactive panel begins at 11 a.m., followed by lunch and networking.

FDU’s Rothman Institute of Entrepreneurial Studies at the Silberman College of Business sponsors the half-day conference, which includes breakfast, a coffee break and lunch. The per person attendance fee is $195 before September 15, $245 after September 15. The event is open to the public, and will be held in The Mansion on FDU’s College at Florham Campus, Madison, NJ. To register or to learn more, call 973 443 8842, e-mail rothman@fdu.edu or visit www.fdu.edu/rothman

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Gretchen Johnson

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