John Carscadden Joins Fairleigh Dickinson University Board of Trustees
John Carscadden, a marketing professional skilled in strategic planning and product development, has been elected to the FDU Board of Trustees for a three-year term.
“We look forward to John Carscadden’s contributions to the Board of Trustees,” said FDU President J. Michael Adams. “John is a leader in the field of strategic marketing whose skills will be a great asset to the board.”
Carscadden possesses a talent for conceptualizing and implementing market strategies that achieve company goals. He has worked with executives and senior managers of leading pharmaceutical organizations to develop and implement effective marketing programs.
Carscadden is an innovative marketing MBA skilled in strategic planning. He has experience designing and commercializing new marketing programs. Effective project manager skilled in assessing situations and executing programs that yield results in highly regulated pharmaceutical industry; analyze markets, formulate strategic plans, execute tactics, and measure results.
Carscadden has 14 years experience in the pharmaceutical industry. Currently, he is the Senior Account Executive at BMStudio, Bristol-Myers Squibb’s internal advertising agency.
An accomplished marketing professional, Carscadden has frequently consulted for CMSC Spirits Group over the past 3 years on positioning, development, and introduction of new liquor brands, including Love Potion #9 and The Spirit of Liberty, America’s Cream Liqueur.
In 2003, Carscadden earned an MBA with a concentration in Marketing from Fairleigh Dickinson University. Several of the degree requirements were completed while studying abroad at Wroxton College, Fairleigh Dickinson’s campus in England, for 4 months. Carscadden’s undergraduate degree was also obtained from Fairleigh Dickinson, where he received a Bachelor of Science degree in marketing.
Recognized for his contributions in developing programs for FDU, Carscadden was invited to join the Alumni Association Board of Governors at Fairleigh Dickinson University. During his 2 terms on the Board, Carscadden introduced new programs, contributing toward the overall development of the Alumni Association. He currently serves as President of the Alumni Association Board of Governors.