Bringing the Brilliant Ideas of Parents to the Marketplace

Teaneck, NJ (November 12, 2004) Laine Caspi, the founder and president of Parents of Invention LLC, was highlighted in The Wall Street Journal's article "The Carriage Trade: Stay-at-Home Moms Get Entrepreneurial" in October.

She will speak at Fairleigh Dickinson University's Metropolitan Campus on Monday, November 29, 2004 at 7 p.m. in Wilson Auditorium, Dickinson Hall on the Hackensack side of the campus.

Entrepreneurs, parents with innovative product ideas, and inventors are welcome to attend this event, which is free and open to the public.

After quitting her job to become a stay-at-home mom, Caspi received severe back and neck pains when using her baby carrier. She invented the Ultimate Baby Wrap, a more comfortable carrier made of cotton-Lycra t-shirt material based on one she had discovered in Israel.

Caspi's company, which offers licensing deals to parents who have an idea or prototype but don't want to manufacture the product, now sells 11 different items including a Teeny Towels, a key chain that dispenses antibacterial wipes; Romp 'n' Run, a playmate and totebag in one; Sack 'n' Seat, which converts any chair into a child-friendly seat; Flushin' Friends, a plastic pop-on toilet handle shaped like an alligator, hippo, toucan, or dog to "encourage flushing"; and a vibrating nursing pillow that fits overweight women.

Adjunct Faculty member Hart Singh, of FDUs Silberman College of Business, arranged for the public discussion as well as a case study discussion with his class in entrepreneurship and strategy. For further information, contact him at singh@fdu.edu. For directions, call 201 692 7028.

For
Immediate
Release:
Metropolitan Campus

Gretchen Johnson

Office of Public Relations
Fairleigh Dickinson University
1000 River Road
Mailstop H-DH3-15
Teaneck, NJ 07666
(201) 692-7032


285 Madison Avenue
Mailstop M-MS0-01
Madison, NJ 07940
(973) 443-8661




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This release authored with FDU Pagetoaster.