FDU PROfile: Jonathan Goodman

Many of FDU's faculty and staff -- experts in varied fields -- offer their skills and insights to the press and the community at large. Each individual's entry has up to four codes:
T: television or radio interview
O: opinion piece, written
P: print interview
S: speaker to groups

Jonathan Goodman

Adjunct Professor of E-Business for Silberman College

E-mail: jgoodman@fdu.edu

Interests, courses taught:

Credentials, capsule biography:

Jonathan Goodman is a serial entrepreneur located in New Jersey. He is currently the owner of two companies. The first company, Market Merchants Consulting, specializes in search engine optimization, web design, and social media marketing. The staff expertise of Internet marketing services include Google Analytics and AdWords campaign management. New clients start off with an Internet marketing optimization report, which acts as a performance review for their site. Jonathan’s work ethic and approach to ethical search engine optimization uniquely identifies Market Merchants Consulting as one of the best SEO companies on the East Coast.

The second company is Market Merchants an online retail store focused on home living goods. The company started out focused on barbecue grill repair parts, grill accessories and products for fireplaces and quickly expanded to include patio furniture, area rugs and outdoor décor items such as heating and lighting. The focus has widened in recent years to include home décor products such as dividers, fans and other small appliances. The success of this retail channel has allowed for growth in product offerings from gardening tools, cookware and baking as well as wine and cheese products such as glassware and other bar tools.

Jonathan is the professor of E-business at Silberman College of Business – Fairleigh Dickinson University. He has an MBA from Fairleigh Dickinson, an MS from the College of New Rochelle and a BFA from Ringling College of Art and Design. Along with many speaking engagements on subjects ranging from Web 2.0 and social media to the history of the Internet; his most requested seminar and upcoming book is entitled “What is Twitter?".

Publications, press mentions:

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