Spotlight on New Faculty—a Q&A with Yoshiko DeMotta

Interview by Jenny Connell; photo by Carol Black

FDU welcomes Yoshiko DeMotta, corporate researcher turned academic, as the newest assistant professor of marketing at the Silberman College of Business. DeMotta hopes to prepare her students to be professionals in the field of marketing.

FDU: Tell us about your new position…

YD: I'm an assistant professor of marketing at the Silberman College of Business. I currently teach the Principles of Marketing and Consumer Behavior courses.

FDU: What sparked your passion in this field?

YD: After having about 10 years of experience in the private sector, mostly as a corporate researcher, I decided to enter a career in academia so that I could better contribute to society as a teacher and scholar. As a professor, I’m able to help prepare students to embark on their careers and harness the many opportunities that are available to them, but I’m also able to make the world a little better through my own research and publication. My research focuses on the pro-social behavior of consumers and organizations, specifically focusing on the theoretical underpinning of consumer judgment and decision-making. 

FDU: What is something that you would like to contribute to FDU?

YD: I design my courses to develop students’ analytical skills, communication skills, and ethical decision-making skills. Consistent with the FDU mission, I also emphasize global perspectives in my classrooms, drawing upon my work experience in several multinational corporations both in Japan and the U.S.

FDU: What do you want your students to walk away with from your class?

YD: I want my students to leave my class ready to interact professionally with and distinguish themselves as contributors to high-level management, have strong, grounded ethics, and collaborate productively with their colleagues.

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